TRUE MERIT: COLLEGE MEN REALIZING THEIR POTENTIAL

Our world needs college students who are ready to lead. We need leaders who bring people together to make the world a better place. We need leaders who are inspired by our potential. We need leaders who aren’t afraid to explore the bigger issues of life to find inspiration and direction. We need tomorrow’s world leaders – college students – who can reunite our world by working for a life of true merit. ATO is America’s Leadership Development Fraternity. We want to connect with you and help you become a True Merit leader.

 
 

GET "THE GUY’S GUIDE TO LEADERSHIP"

Are you a current or future college man? Connect with the True Merit community and get a FREE “Guy’s Guide To Leadership.” The ultimate guide to men’s college leadership. Complete this simple form, and we’ll send you your guide right away.

 
 
TRUE MERIT

"True merit, like a river, the deeper it is, the less noise it makes." - E. F. L. Wood

ABOUT YOU

"I will lead. I will strive to live every day in pursuit of all that is worthy of true merit."

#LEADERSHIPVAULT

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WHAT DO YOU BELIEVE?

We want to feature YOUR WORDS in our campaign. Tell us what you, as a college student, believe about leadership.

 
 
True Merit Leaders

You're either bringing people together or pushing people apart. You get to choose what kind of leader you'll be. pic.twitter.com/VeukgF7Em7

 
 

ABOUT TRUE MERIT

The True Merit Leadership campaign was launched to uplift collegiate leaders. The campaign is for men who are passionate about actually doing not just talking. Men willing to explore the bigger issues of life. Men who see themselves as current or future leaders. Men who would rather lead through unification than division. Men who have a hunger for making college memorable, and the drive to do something about it.

This campaign was launched by ATO as a service all college student leaders.

 
 
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